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Swimming in Nature

Core Values

Core Values have become increasingly important for any size organizations.

As a sort of compass, core values guide our behaviors towards each other, the customers, the market, the vendors, collaborators, families, and the shareholders.

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Here are our Core Values:

- Create happiness:

As you will navigate through this portal, you will see lots of people in page banners and they are all (more or less) smiling. This is not random; the people and the smiles. This is on purpose.

Smiles are addictive. They are healing. It is a meditation.

Happiness is being heard, happiness is Vendors receiving payments as expected, Happiness is a customer who is supported immediately with the delivery of the adequate solution, happiness is bringing health coverages to families they can depend on and as a result, feel safe. Happiness is Shareholders receiving growing valuations and steady equity rewards with open communications to the board and/or principals. Happiness is saying "I messed up" or "I am messing up" or "I apologize" and getting the support so it happens less and less and less. Happiness is achieving and delivering the value expected day in and day out for the people depending on you. What would creating happiness look like to you?

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- Nowhere to go but here:

Spending 3 months in a commando boot camp in my early 20s and during a very hot summer when high-speed train rails deformed because of the heat, I unknowingly shaped myself mentally so I can never quit, and as such there is nowhere to go but here, here with this mission that needs to be completed no matter the circumstances, the stories I tell myself, the good reasons why I should stop. In the end, I and we, at olivierthiery.us take undeniable and unshakable ownership of the commitment we have for your projects and challenges; your goals, and your aspirations you decided to share and entrust us with.

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- Volunteer You:

We volunteer for each other, we offer our time; we volunteer our views and skills, productivity bandwidth. We don't sit back and watch one organization member struggle and not offer help, volunteer time, and/or resolution, ever. Volunteer you.

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What are Core Values?

Core Values are about our behaviors, and also serve as a context for our decision-making process. They touch all of the people interacting with the organization; so we need to get these stated right.


There is no right or wrong with Core Values; they just, are or aren't.

We need to dig deep in ourselves and look at our beliefs and what is fundamental to us as people, as a principal of a company, as an executive, as a person working on the warehouse floor.

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People who share the same values appreciate each other intimately; they work faster, they like each other, they look out for one another, they look out for the interest of the organization as a whole. It almost becomes a second family.

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As a principal of the organization, it is a choice between good or great, when you surround yourself with people sharing your Core Values.

Remember Core Values almost never change so be wary of the people who buy into yours, just out of necessity.

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At the strategic level, with long-term impacting and/or resources/cash-heavy decisions and strategic "moves", they help appreciate if the decision, the idea, the "move" or "new direction" is in sync with who we are at the core, in the gut.

If it is not, it might deserve a strong second look and more consideration.

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We can't have lots of Core Values, because, then, it's no longer core.

It becomes a laundry list; it gets diluted, confusing.

(3 Core Values is usually the number recommended). 

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Core Values when defined properly (and not construed to be generic statements or buzz words) bring to an organization alignment around how people make decisions, what it stands for as an organization, and inherently guides your company towards the achievement of the big goal, the one 15/20 years from now.

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